As a show host, you know that one of your great responsibilities is to come up with new content every week or day, if your show is daily or however often your show is, usually weekly. We want to constantly come up with new topics to share with our audience and, sometimes, you get very inspired. Maybe you have recently attended a conference, or you have had a really great conversation and you’re just constantly coming up with really cool stuff in that season of life.
But then, there are other seasons where you might be in like a desert and a drought of creative ideas, and yet you still have to come up with weekly content for your listeners that’s not just, kind of crappy content. It’s got to be good content that’s going to keep them wanting to come back for more.
So, in this episode, I’m going to share with you four specific strategies that you can implement even right now to come up with some amazing content for your show.This episode that I’m about to share with you is from inside the Start Your Show self-guided course.
Start Your Show, the course, is really the A to Z of how you can actually start your own video show and repurpose it as a podcast and Facebook show and as, you know, all those things, right? An Instagram feed and all that. That course walks you through A to Z how you can do it, and this specific episode is one of the trainings inside of that course.
I just wanted to give you an example of what that course is like in case you might be interested in starting your own show and, if so, you can go to startyourshow.com.
All right. Without further ado, let’s jump into this week’s episode.
Now, coming up with episode topics does not have to be difficult, although at first it can seem really exciting and really fun. But then, after a year or two in, you’re, like, “Huh, how do I keep coming up with really phenomenal content?” Well, this video is going to explain exactly that. It’s a brainstorming episodes ideas, so this is a list of strategies I want to share with you that will help you to brainstorm episode ideas.
The first is called 50 subtopics. Now, what this is, is really an exercise to tap into your subconscious. You’re going to start by simply opening up a blank paper, maybe it’s on your computer screen or maybe even in a journal, and you’re going to start writing down every single episode idea that comes to mind. Good, bad, ugly, it doesn’t matter. Don’t judge it. Just write it down.
The beautiful part of this exercise is that it allows you to write down… You know, usually the first 10 to 20 are the ones that are hanging around in our brains. Those are kind of the top-level, conscious-level things that we’re already knowing we want to share. But then, there’s this layer underneath all of those that are really much deeper and probably a lot more vulnerable for you to bring up and, in that case, much more vital for your audience to experience with you. So, don’t stop until you have at least 50 subtopics.
By subtopics, what I mean is let’s say you come up with one big topic. You’re, like, fitness, and then it’s like, “Okay, that’s a really big topic.” What can you talk about in just 10 minutes? If you called a friend right now and you could teach them something in 10 minutes, what would that be? That is a subtopic, and you might even be able to break that down into even smaller sub-sub-sub-subtopics. That’s what you want to do with this exercise. Break it all the way down what are very small things that you can communicate with your audience, and write down as many as you can.
As I said, the first 20 that you write down are going to really be your conscious mind. Those are the things that you’re just, you know, they’re top of mind. After that, you’re going to tap into your creativity and your subconscious mind to really draw out even more that you never knew were coming. So, don’t stop at 30, don’t stop at 45. Keep going. If you end up getting 80, who cares? Keep going because you’re going to need those topics in the future.
Now, another is the questions clients ask you. After you’ve done your initial 50 sub-topics, this is another way to get a layer deeper. So, of the people that you interact with on a regular basis and the clients that you’ve worked with or want to work with, what are the questions that they always ask you? What keeps coming up time and time again? Just write down those questions. Maybe you even want to ask a few people. “Hey, what would you like to know about blah-blah-blah?” a certain topic that you are going to be speaking on. That’s what you want to know, is what do your clients really want to know? What are they already asking about?
Then the flip side of that is what do you wish that they would know? What are they’re not asking? What do you wish that they would ask you about? This could be for the people who they think it’s a certain way and they are always asking you that one question, but you’re like, “Boy, they’re really missing the mark here. It’s all about this other thing instead.” That’s where this brainstorm comes in. So, what do they don’t even know about that they should be asking, but they just don’t know and how can you teach them that?
Then what is your brand’s perspective on issues and events?
This is what a lot of talk show host and late night host and television host do very, very well. They’re very focused on pop culture. It’s simply because TV typically is airing live or it’s airing recent and so they want to have topics that are relatable in the here and now, compared to online content, which typically that is a last-forever type of thing. So, that content doesn’t have to be the here and the now, however, it could be really cool to have some really hot-button topics that you could speak to from your brand’s perspective.
Now, here is the difference here. This is not necessarily just the you perspective, although you are, in fact, a part of your brand, but I want you to think deeper about your brand. So, if your brand stands for inspiration and anybody can do it and you believe in everybody, then your reaction from a brand perspective to what somebody in pop culture says or does should include those things. It should include that level of grace for even the person that’s speaking and should include that level of inspiration for those that are out there. For example, you wouldn’t want to just lash out at somebody and say, “Oh, well, yeah, this and that.” If your brand is designed to be inspirational, to be loving, to be motivational, to be encouraging, then your brand perspective should be aligned with that.
Those are a few ways that you can brainstorm for episodes for really great episode content that truly I hope those were helpful for you to kind of get you either out of a drought, if you’ve had a show for a while, or to get you started and get you kind of headed in the right direction. Those strategies have helped me drastically in many different seasons as I need to generate new content, and I hope that they have helped you, too.
Now, if you’re interested in joining the course and starting your show, you can get all the details at StartYourShow.com.
I’ll talk to you next time.